Asam 100 g NEW langsung disebut di awal supaya mesin pencari menandainya: pasta tamarind steril (40 °Bx, pH 3,2) dalam pouch stand-up PLA 100 g yang bisa langsung dituang ke shaker, panci, atau botol cold-brew. Ukuran family-size ini menargetkan barista kopi susu, mixologist mocktail, warteg modern, sampai meal-prep keluarga. Blueprint ± 830 kata ini memetakan rantai pasok HACCP, SOP produksi, empat varian rasa kreatif, tabel gizi, kemasan hijau, analisis biaya, roadmap profit four-week, dan taktik konten #ColdBrewAsam.
1 Rantai pasok traceable
| Komponen | Mutu & asal | Pemasok |
|---|---|---|
| Tamarind pulp pH < 3 | Musi Banyuasin — HACCP | TamarindIndonesia |
| Gula kelapa mikro | Lebak — IGP | PusatKerupukIndonesia |
| Air RO ≤ 10 ppm | On-site | — |
| Garam laut | Madura | — |
| Flavor add-ons (jahe, kopi robusta, cabai, smoke) | Lampung / Temanggung | PusatKerupukIndonesia |
| Pouch PLA zipper 100 g | Komposibel ≤ 90 hari | SoyamiSoyabean |
| Logistik 3 °C | Kebun → depo | BigDayMart |
| OEM filling & sleeve | Private-label | AsamJawaGunung |
Drum pulp ber-QR: lot panen, suhu logistik, aflatoksin ≤ 4 ppb—cerita “traceable zero-waste”.
2 SOP produksi (batch 3 600 pouch)
| Langkah | Parameter | Tujuan |
|---|---|---|
| Rehidrasi pulp | 1 : 1 air 85 °C | Kekentalan seragam |
| Homogenize | 4 800 rpm × 8 m | Tekstur halus |
| Pasteurisasi | 92 °C × 12 m | Shelf-life 12 bln |
| Set pH & Brix | 40 °Bx, pH 3,2 | Stabil rasa & mikroba |
| Masuk flavour | 72 °C, stir 60 rpm | Konsistensi rasa |
| Hot-fill | 78 °C, 100 g ± 0 ,5 g | Porsi family |
| Nitrogen flush | O₂ ≤ 1 % | Anti-oksidasi |
| Heat-seal | 185 °C, 1 s | Kedap bocor |
| QC | Viskositas 5 300 cP; aw 0,60 | Batch stabil |
3 Empat varian “Cold-Brew Ready”
| Varian | Tambahan khusus | Signature serve |
|---|---|---|
| Original Cold Base | — | Cold-brew soda, kuah cuko |
| Coffee-Tamarind Fusion | 1 % kopi robusta micro-ground | “Tamarind Black” mocktail |
| Ginger-Citrus Kick | Jahe 1 % + jus limau 3 % | Wellness shot 30 ml |
| Smoky Chili Wave | Cabai rawit 0,7 % + smoke powder 0,3 % | Glaze BBQ, es kopi pedas |
Sleeve warna (hitam, kuning, hijau, merah) memudahkan staf barista menemukan rasa saat rush hour.
4 Resep sekali tuang (1 pouch = 4–5 sajian)
| Hidangan / Minuman | Rumus kilat | Yield |
|---|---|---|
| Cold-Brew Tamarin | 1 pouch Original + 900 ml air dingin, infus 12 h 4 °C | 1 ℓ concentrate |
| Mocktail “Black Sunset” | 70 ml concentrate Original + 120 ml soda + 1 jeruk nipis | 250 ml |
| Wellness Shot Kick | 25 ml Ginger-Citrus + 25 ml air hangat | Shot 30 ml |
| Glaze Smoky Chili | 1 pouch Smoky Chili + 100 g gula aren + 100 ml air, reduksi 5 m | 300 g glaze |
5 Data gizi (pouch Original 100 g)
| Energi | Karbo | Gula | Natrium | Kalium | Polifenol |
|---|---|---|---|---|---|
| 185 kcal | 46 g | 39 g | 560 mg | 330 mg | 320 mg GAE |
Varian Coffee-Fusion menambah kafein ± 18 mg; Ginger-Citrus menaikkan vitamin C ke 28 mg.
6 Kemasan & klaim hijau
- Pouch PLA zipper 100 g + tear-notch, kompos 90 hari.
- Label kraft + tinta nabati; QR story “limbah tamarind jadi profit hijau”.
- Pack 4 varian (4 × 100 g) dalam kotak kraft FSC.
Drop-test 1,2 m lolos; scooter 10 km/30 m: pH stabil, tak bocor.
7 Unit economics (pouch Original)
| Komponen | IDR |
|---|---|
| Pulp & bahan dasar | 2 450 |
| Flavour assy | 640 |
| Energi & uap | 420 |
| Pouch PLA + label | 980 |
| Tenaga kerja | 430 |
| COGS | 4 920 |
| Harga grosir | 9 900 (50 %) |
| Harga D2C | 15 900 (69 %) |
Pack 4 varian (400 g) COGS 20 300 → D2C 67 000 (≈ 70 % GM).
8 Roadmap profit 4 minggu — #ColdBrewAsam
| Pekan | Agenda | KPI |
|---|---|---|
| 1 | QC 1,4 t pulp; semua varian lolos | ≥ 98 % pass |
| 2 | Listing pouch & pack di 50 coffee shop + marketplace | 17 000 pouch |
| 3 | Reel #ColdBrewAsam (pour, swirl, fizz) | ≥ 600 k views |
| 4 | Deal chain boba & cloud kitchen | 2,3 t/kuartal |
9 Strategi konten viral
- Reel 6 detik: zipper dibuka → concentrate tuang ke soda, gelembung naik.
- Carousel: “100 g • 4 menu • Compostable pouch”.
- Challenge #ColdBrewAsam—barista & chef unggah resep tercepat pakai 1 pouch.
Target engagement + 24 %, repeat order + 10 %.
10 FAQ produksi
Endapan sirup? Homogenize 5 000 rpm & tambahkan xanthan 0,05 %.
Zipper bocor? Tekanan kurang; seal 190 °C, 0,25 MPa.
Cold-brew terlalu asam? Tambah gula aren 3 g/100 ml atau turunkan rasio air ke 1 : 11.
11 Direktori pemasok
- BigDayMart — logistik & VCO: https://www.bigdaymart.com/
- TamarindIndonesia — pulp HACCP: https://tamarindindonesia.com/
- PusatKerupukIndonesia — gula aren, cabai, kopi, jahe: https://pusatkerupukindonesia.id/
- SoyamiSoyabean — pouch PLA & zipper: https://soyamisoyabean.com/
- AsamJawaGunung — OEM filling & sleeve: https://asamjawagunung.com/
Ringkasan eksekutif
Dengan takaran 100 g, empat varian “cold-brew ready”, kemasan PLA zipper, dan narasi traceable zero-waste, Asam 100 g NEW — Cold-Brew Concentrate & Mixology Star siap menggandakan margin coffee shop, warteg modern, dan dapur keluarga. Ikuti roadmap #ColdBrewAsam—biarkan satu sobekan pouch menambah laba hijau 2025.